The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea (Unabridged)

More by Bob Burg & John David Mann

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  The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea (Unabridged)

  Bob Burg & John David Mann "Most people just laugh when they hear that the secret to success is giving.... Then again, most people are nowhere near as successful as they wish they were." The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim­ply as the Chairman.
  
  Over the next week, Pindar introduces Joe to a series of "go-givers": a restaurateur, a CEO, a financial adviser, a real estate broker, and the "Connector" who brought them all together. Pindar's friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving. Joe learns that changing his focus from getting to giving - putting others' interests first and continually adding value to their lives - ultimately leads to unexpected returns.
  
  Imparted with wit and grace, The Go-Giver is a classic best seller that brings to life the old proverb "give and you shall receive." Nearly a decade since its original publication, the term "go-giver" has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today, this timeless story continues to help its readers and listeners find fulfillment and greater success in business, in their personal lives, and in their communities. This expanded edition includes the text of the original business parable, a new introduction, a discussion guide, and a Q&A with the authors.

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  Go-Givers Sell More (Unabridged)

  Bob Burg & John Mann Here is a book that applies the lessons of the best-selling parable The Go-Giver to real-world situations.
  
  The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers and listeners—but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.
  
  Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

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  The Go-Giver Leader: A Little Story About What Matters Most in Business (Unabridged)

  Bob Burg & John David Mann PLEASE NOTE: This audiobook was previously published under the title It's Not About You.
  
  From the acclaimed, best-selling authors of The Go-Giver, a new parable about the power of giving leadership.
  
  The family-owned business of Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this long-revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic.
  
  Enter Ben, the ambitious young executive assigned by his firm to promote a merger that will rescue Allen & Augustine. Ben's facts are undeniable: The chairmaker can either merge and modernize or go bankrupt and vanish. So why can't he convince anyone to buy in, from the CEO on down?
  
  During his week at the company, as Ben gets to know its people and meets with its top executives, he begins to realize that his aggressive style is actually making it harder to reach his goals. As one character puts it, "How far can you push a rope?"
  
  Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it.

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  The Go-Giver Influencer (Unabridged)

  Bob Burg & John David Mann From the best-selling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first. 
  
  The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsize company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. 
  
  To Jackson, Smith & Banks represents the possibility of reaching more animals with his products - if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors - if Angels Clothed in Fur can be persuaded to give them an exclusive.
  
  At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence.
  
  The story ends in a way that surprises everyone - and with lessons we can all apply in our efforts to resolve conflicts and influence others.

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  Adversaries Into Allies: Win People Over Without Manipulation or Coercion (Unabridged)

  Bob Burg The Sages asked, “Who is mighty?” and answered, “Those who can control their own emotions and make of an enemy a friend.”
  
  In the best-selling book The Go-Giver, Bob Burg and John David Mann revolutionized the way we think about success via one very simple lesson: “Shifting one’s focus from getting to giving (constantly and consistently providing value to others) is both very fulfilling and the most profitable way to do business.
  
  Now Burg is back with a new book, offering deeper insight into what it means to be truly influential and providing powerful strategies for mastering the art of winning people over.
  
  Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation in order to get our way. But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship with the person is weakened and our influence dramatically decreased.
  
  There is a better way. Drawing on his own experiences and the stories of other influential people, Burg offers five simple principles of what he calls Ultimate Influence - the ability to win people to your side in a way that leaves everyone feeling great about the outcome.